"Rumour Ka Tumour - 2": Pesticide Percentage (%) in cold drinks released from IMA (Indian Medical Association) recently

Jan'17

Rumour 

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Pesticide Percentage (%) in cold drinks released from IMA (Indian Medical Association) recently

Truth

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There are several errors in this message being floated in social media. Biggest surprise is that this message is being circulated in several technical group by ignorant technocrats. 

  1. From first look it is evident that this data can not be true. Can we imagine a drink with 20-29% pesticide in it. Forget about health, will anyone be able to drink such beverage?? 
  2. Generally pesticides levels are expressed in ppm or ppb (parts per million OR parts per billion respectively).1 ppm is equal to 1 mg in 1 kg where as 1% means 1 mg in 1 g. So the data shown in msg is nothing but an imaginary and random number
  3. Now coming to getting in detail of msg. This msg talks about report by IMA (Indian Medical Association) where as link shows pic of Sunita Narain from (CSE India). 
  4. When we open the link, news is of 2006 (when pesticide issue was a hot topic)
  5. No where in the link news, these data is discussed. Rather they are talking about 11 ppb (1000 ppb = 1 ppm)

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Now a days social media has become a "pseudo-main stream media". Every citizen having access to the internet has become either a journalist OR news reader (spreading news). And this is a huge power each of us have got. So, we should also be little responsible while spreading a news/msg because "rumours" spread like "tumours" and sometimes becomes incurable.

Being a responsible food technologist, I thought to start blog to suppress the spread of rumours related to food industry / processed food and spread awareness. 

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**THIS ARTICLE SHOULD BE READ AS ONLY A COUNTER ARTICLE TO "RUMOUR" BEING SPREAD IN SOCIAL MEDIA. IT SHOULD NOT BE TAKEN AS AN ENDORSEMENT TO ANY BRAND / COMPANY / PRODUCT. 

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