Those in Mumbai listening to FM channels this summer must have heard of ads blogging the goodness of ‘real’ milk ice creams over frozen desserts, which are made primarily from vegetable oil. The message from India’s largest ice cream player was loud and clear: Go for Amul and not frozen desserts, offered by the likes of Hindustan Unilever (Kwality Walls) and Vadilal.
But have you guys ever thought that why India's largest diary giant (AMUL) which is in the ice cream business for the past 17 years ago is going all out to defend its milk-based ice creams from the onslaught of frozen desserts over a mass medium. And it is not without reason: Frozen desserts have grabbed nearly 50 per cent share of the Rs 1,500-crore organised ice cream-plus-frozen desserts market in India. In fact, Amul and HUL sparred over the category last year and it was upon Amul’s complaint to the Advertising Standards Council of India that Hindustan Unilever was forced to begin referring to its wares as frozen dessert and not ice cream.
So that brings us to the talk of this Blog as in what is the real (read actual) difference between Ice-cream and a Frozen Dessert. As per The Prevention of Food Adulteration (PFA) Act & Rules, ice cream is defined as a “product obtained by freezing a pasteurised mix prepared from milk and/or other products derived from milk.” Frozen desserts are “products obtained by freezing a pasteurised mix prepared with milk fat and/or edible vegetable oils and fats in combination with milk protein and/or vegetable protein products.” They typically use palm oil or coconut oil.
So as a basic difference the cost of ingredients is quite less in frozen dessert as a litre of vegetable oil costs Rs 60 whereas milk fat costs Rs 300. This means costs are lower for frozen desserts and the benefits can be passed on to consumers, at marginally lower selling prices. Thats the reason why frozen desserts are marching ahead in sales and volumes and that has lead to this ad war.
Note: The information is just a guiding source to a reader on to understand the basic difference between the products mentioned in the blog. You can refer to various articles and literature to get a more clear understanding.